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OUR VISION

The Brand for the Next Generation of Artists + Collectors

In a space that’s long felt exclusionary and intimidating, Apostrophe is building a platform for curation and discovery beyond gallery walls. We're breaking down the barriers of an antiquated art world to create a future where access to contemporary art is more approachable, inclusive, and enabled by technology.

A Curated Marketplace to Discover + Collect Art

We created Apostrophe to simplify the art buying process for Next-Gen collectors who prefer a singular destination and e-commerce experience. From prints to unique one-of-a-kind pieces, we aim to have something for both aspiring and established collectors alike.

Diversity & Inclusion

In addition to democratizing access for collectors, every artist on our platform has been hand-selected by Apostrophe’s Art Advisory Board, and more than half of the artists on our platform meet our Diversity & Inclusion Goals.

Personalized Curation

Tailored to Your Style, Space & Budget

Build your collection with 1-on-1 personal guidance from one of Apostrophe's talented curators / art advisors.

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[ STEP 1 ]

Share your taste preferences, budget & photos of your space.

Whether you’re a seasoned or first-time collector, we’ll match you with one of our talented art advisors who will become your one-on-one guide in building your collection.

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[ Step 2 ]

Personalized Curation

Your curator will share a selection of works complete with true-to-size mockups of the art on your walls, transparent pricing, and their notes on why they think the artist or artwork is uniquely suited for your collection.

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[ Step 3 ]

The Most Seamless Way to Collect Art

Purchase artworks from your curation in one place, and we’ll help you take care of everything from financing to shipping and everything in-between.

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"The esoteric and largely unwritten rules of the art world have historically left women and minorities — both as artists and as collectors — out of the market. A forward thinking platform like Apostrophe is the solution to many of these problems, and I am delighted to recommend it to my artist and advisory clients alike."
- Hall Rockefeller, Art Critic, Advisor & Founder of LessThanHalf.org
An artists number one job is to create and do what is best for the work. It is challenging to juggle all the hats an artist must wear to maintain consistent sales. This includes marketing, client relations, creation, sales, and exhibitions. A digital presence is vital and necessary for maintaining all of these things.
- Chellis Baird, Artist in New York City